Nike and Kyrie Irving part ways due to backlash from anti-Semitism.
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The Brooklyn Nets guard tweeted a link to a movie with anti-Semitic content, which has now caused a backlash.
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Ike has now cut ties with Irving and cancelled plans to sell his next signature shoe.
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The shoe industry behemoth declared on Friday night that it will sever its partnership with Irving
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who has been benched by the Nets for repeatedly refusing to unambiguously claim he has no antisemitic sentiments.
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The Nets took that action on Thursday, suspending Irving for at least five games without pay. The following day, Nike announced its choice.
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NBA Commissioner Adam Silver, among many others, voiced harsh censure in response to such activities.
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The Beaverton, Oregon-based business said: At Nike, we think there is no place for hate speech and we reject any kind of antisemitism.
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