Nike and Bronny James agree to a NIL deal

Nike and Bronny James agree to a NIL deal.

Image Credit: Social Media

LeBron James' son Bronny is investing more and more in the family business.

[{"selector":"#anim-8020743b-3f4b-471f-9051-85744b29e22b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(9.003798183144742%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8080bdcc-a010-414d-b591-cc0b52e5b491","keyframes":{"transform":["translate3d(121.30584%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46328791-f2e2-4ce6-87b9-65436f7c7dbd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f9e6e01-4376-4ace-9134-3acda86f5af0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Credit: Social Media

Bronny James plays for the Los Angeles Lakers.

[{"selector":"#anim-0c70e371-8b0b-4e8d-b7f5-5634571af4f6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(25.670415087889626%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-758d4bdc-07b7-442b-b3e8-8f3ccc57abd6","keyframes":{"transform":["translate3d(119.66102%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2215c905-3a16-45e8-81fa-337b2db0cd02","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5ecd245-c073-4bfa-8efc-062477b61ab7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Credit: Social Media

Caitlin Clark, Haley Jones, DJ Wagner, and Juju Watkins are the other four athletes.

[{"selector":"#anim-b436343e-d48e-4ce1-a60e-ca7ba3626dbf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(26.720708637504327%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7ecdfb47-a63b-4b8d-8f2e-bb0148e42c3e","keyframes":{"transform":["translate3d(118.60466%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8b883b8-da44-494f-8613-a8a33fbafe6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31157980-1caa-43bc-83ca-98198fa59422","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Credit: Social Media

LeBron's sneakers have been worn by Bronny on the court, thus he is no stranger to Nike.

[{"selector":"#anim-40a7bc8a-e8a3-4a09-85d8-2235fabae901 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(50.72650231529402%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3b11dbaf-1e15-465e-b852-c21a1a2bb6d7","keyframes":{"transform":["translate3d(121.25436%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14c182c3-6dfe-47dc-a1f8-8083c2df6605","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d58521cf-9d8d-4be3-bf02-710f5e88aa51","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Credit: Social Media

Before being selected for the NBA, his father joined them and two decades ago

[{"selector":"#anim-2f4aa0e1-01f6-4d0e-a7a1-c918d74b9c25 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(19.889074244768988%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-24b50ee8-4756-4a7f-affe-bbf48ea7562e","keyframes":{"transform":["translate3d(117.82179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a35df9cb-0edf-4bd4-a2d2-60337e2e4591","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3634dd69-0651-4ecb-a5f9-5fefd1cb7191","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Credit: Social Media

The brand of the elder James has benefited greatly from the partnership

[{"selector":"#anim-44ff6182-02df-4da1-a9af-ed7fb253c3ad [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(37.89098961345057%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bc99fbe8-de24-4264-8c79-4f8fe4cc8ac9","keyframes":{"transform":["translate3d(126.73992%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9955dce5-d1d0-4a6d-bb8a-85030b57a4de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f927678-bc8e-46bf-a05f-71bcc78f74ea","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Credit: Social Media

and now it's Bronny's turn to start his own career by signing with Nike.

[{"selector":"#anim-d70f9827-46cc-478c-86fe-c810e2a167e0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fdf8f8b8-5852-4f6b-b6f0-5da7994b4c0f","keyframes":{"transform":["translate3d(121.64948%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-815a325d-bab2-472f-a687-1b4585af5aa0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9dfff4a8-9a2c-4ec7-b83c-4a6dcaa9d157","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image Credit: Social Media