Beats by Dr. Dre signs NIL partnership with Bronny James.
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The Sierra Canyon High School guard Bronny has signed a NIL contract with Beats.
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becoming their first high school athlete NIL signing, according to ESPN.
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The agreement is particularly appropriate given that LeBron, Bronny's father, was Beats' first-ever athlete signing in 2008.
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The announcement was made public at the same time as a brand-new LeBron James and Bronny-starring Beats advertisement.
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Bronny, a 6-foot-2 four-star prospect, will complete high school in the spring.
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Although he hasn't decided on a college yet, Bronny has been linked to a number of powerful people.
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The partnership with Beats marks Bronny's second recent NIL contract.
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